Corporate Partners
Believe in a world where no one is left behind? So do we. Partner with us to turn that vision into action.
We will work with your company to customize a partnership that meets your organizational objectives, from cause marketing to event sponsorship. If you’re looking to make a meaningful impact, get in touch with us today.
How you can
partner with us
Percentage of sales
Donation triggered by customers’ purchases of specific products or services.
For example:
“We’ll donate [$XX] per [XYZ] product sold in from [start date] to [end date] to the Elton John AIDS Foundation.”
Flat Donations
Company donates set amount, regardless of customers’ purchases.
For example:
“We’ll commit to a donation of [$XX,XXX] regardless of sales in connection with the sale and promotion of XYZ product(s) from [start date] to [end date].”
Consumer Support
Customers can round-up the change or add a donation at the point of sale/check-out, which are made in addition to and separate from their purchases.
For example:
“Would you like to add a donation in support of the Elton John AIDS Foundation?”
Fireside Chats
Host intimate, inspiring conversations with Foundation leaders and changemakers.
For example:
“Join us for a Pride Month lunch-and-learn with Anne Aslett, CEO of the Elton John AIDS Foundation.”
Meet Our Partners
The Elton John AIDS Foundation is proud to stand alongside an incredible network of corporate partners—past and present—who share our commitment to advancing health equity. Their generosity, compassion, and commitment help drive our mission forward every day.
American Airlines
American Airlines is the official airline partner of the Elton John AIDS Foundation (through January 2025).
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Bawdy
June 1, 2025 to May 31, 2026 Bawdy Beauty is donating $1 per each sale of Limited Edition Mask with a minimum donation of $25,000 to the Elton John AIDS Foundat
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Betsey Johnson
In association with Betsey Johnson, The Steve Madden Foundation has donated $50,000 to the Elton John AIDS Foundation. Additionally, from November 12, 2024 thro
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Binx
binx health is proudly donating $25,000 to the Elton John AIDS Foundation plus $1 per each kit purchased from ejaf.mybinxhealth.com in 2023.
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Buffalo Trace Distillery
Buffalo Trace Distillery auctioned off five ultra-rare six-liter bottles of O.F.C. Vintage 1982 Bourbon Whiskey as NFTs with sales benefitting the Elton John AI
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Cadillac
Cadillac was the Official Automotive Sponsor of the Elton John AIDS Foundation's Academy Awards Viewing Party in 2022 and 2023.
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Charlotte Tilbury
As of June 2023, Charlotte Tilbury Beauty is the Official Founding Beauty Partner of The Rocket Fund, powered by the Elton John AIDS Foundation (a registered ch
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Chilewich
Chilewich is donating 8% of sales of all Ombré Rainbow table mats and rugs from February 1-December 31, 2025 to the Elton John AIDS Foundation.
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Clear Channel
In a world-first, Elton John’s face was turned into a QR code that appeared across billboards in the UK and Europe to drive awareness and donations towards our
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eBay
eBay is donating $125,000 regardless of sales in 2024 plus 100% of sales from Rocket Man Resale to the Elton John AIDS Foundation.
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Essie
Our friends at essie donated $25,000 to the Elton John AIDS Foundation, regardless of sales in June 2022. essie’s financial support of the Foundation is not inf
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Fentanyl Nation
Ryan Hampton is donating $10,000 from his book Fentanyl Nation to the Elton John AIDS Foundation in 2024, regardless of sales, in recognition of our common valu
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Gray Malin
From June 1 - August 31, 2025, Gray Malin is donating 50% of the purchase price of every Rainbow in the Sand mini framed print to the Elton John AIDS Foundation
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Harkness Roses
From 1 May 2025 until 31 December 2029, The Harkness Rose Company is selling Elton John AIDS Foundation Album of Roses, from which £5.00 from every rose sold on
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Jiggy
From June 1, 2023 – December 31, 2023, JIGGY is donating $5 per unit sold from each JIGGY x Elton John AIDS Foundation 500 Piece Puzzle to the Elton John AIDS F
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Lalique
LALIQUE is donating 10% of the purchase price of the small Blue Crystal Heart sold at selected Lalique flagship locations worldwide and at Lalique.com from Marc
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M·A·C
M·A·C has selected the Elton John AIDS Foundation as the beneficiary charity of their customer give-at-checkout campaign at M·A·C U.S. free-standing stores begi
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Marmite
Marmite is donating $1 million to the Elton John AIDS Foundation regardless of sales, from October 2023 through October 2025.
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Melke
MELKE NYC is donating $5,000 regardless of sales plus 10% of the purchase price from the of sale of each “MELKE NYC x EJAF T-Shirt” to the Elton John AIDS Found
Moschino
Moschino is donating $193 from the purchase of every Moschino 40th Anniversary T-Shirt sold from September 21 – December 31, 2023, with a minimum donation of $1
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Ogilvy
In a world-first, Elton John’s face was turned in to a QR code that will appear across billboards in 2022 in the UK and Europe to drive awareness and donations
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Rob Roth and Genesis Books
Rob Roth and Genesis Books are donating $50,000 from Rock Visions to the Elton John AIDS Foundation from January through December 2025, regardless of sales.
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Saks 5th Avenue
Saks generously donated $1 million to the Elton John AIDS Foundation, which included $500,000 of proceeds from the Elton John x Saks curated holiday collection
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Tateossian
Tateossian is donating 12% of the wholesale value of products purchased from the Pill Project Collection to the Elton John AIDS Foundation, through December 202
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Walmart
Elton John Eyewear, a line of stylish, accessible eyewear, is available at Sam’s Club and Walmart with $1 million being donated to the Foundation in 2023, regar
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Waterford
Waterford is donating 10% of sales of the Red Heart Ornament to the Elton John AIDS Foundation from May 2025 to May 2026.
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Versace
Versace is donating 10% of the purchase price of a selection of Medusa Biggie sunglasses to the Elton John AIDS Foundation from May 1, 2025 – September 30, 2025
Learn MoreBespoke Opportunities Include
Year-Round Activations
June Pride
Holiday Campaigns
Donations at Check Out
Co-Branded Products
Fireside Chats
Proven Impact in Numbers
63%
of consumers are more attracted to brands that focus on making the world a better place.
52%
of consumers are more likely to buy from a brand that commits to supporting healthcare and human rights causes.
86%
of consumers expect brands to take one or more actions beyond their product and business.
60%
of consumers say brands should make it easier to see its values and its position on important issues at the point of sale.
1 in 2 People
from across ten countries say that ESG issues have a high level of influence on their decision to purchase products or services from specific companies.
PARTNER WITH US TO END THE AIDS EPIDEMIC
All potential partners are asked to complete our Corporate Partnership Intake Form so we can learn more about your goals. For any questions, please email:
partnerships@eltonjohnaidsfoundation.org
Marmite
In 2023, the Elton John AIDS Foundation partnered with Marmite to launch a limited-edition jar, inspired by the 50th anniversary of Elton John’s critically acclaimed ‘Goodbye Yellow Brick Road album’ and iconic artwork.
The launch of the Goodbye Yellow Brick Road jar marked the beginning of a three-year partnership through 2025; with Marmite donating $1million to help the Foundation continue its work to provide life-saving treatment and care in the UK and around the world to those most vulnerable to HIV and
AIDS.
Charlotte Tilbury
As part of their 2023 holiday campaign, Charlotte Tilbury launched an integrated campaign as the Official Founding Beauty Partner of The Rocket Fund. The campaign featuring Elton John and Charlotte Tilbury alongside Kate Moss, Jourdan Dunn, Rina Sawayama and Michaela Jaé Rodriguez, shone a light on The Rocket Fund’s mission to end AIDS and the stigma around it.
A limited-edition Rocket collection, including two new “Rock Lips” lipsticks and a diamante star-embellished make-up bag, was inspired by Elton John’s legendary stage costumes and was central to Charlotte Tilbury Beauty’s Holiday product line-up.
eBay
In June 2024, eBay partnered with us to launch ‘Rocket Man Resale’ - an online store featuring hundreds of iconic, pre-loved items from Elton’s legendary wardrobe and special pieces from Dolly Parton, Heidi Klum, Donatella Versace, Brandi Carlile, Betsey Johnson, Robin Roberts, Andy Cohen, and David Furnish. From bespoke Gucci jackets and Versace robes to historic concert T-shirts and baseball caps.
Elton John and David Furnish kicked off Rocket Man Resale at a one-day pop-up store in New York City’s West Village on June 27.100% of sales benefitted our lifesaving work.
Betsey Johnson
In November 2024, Betsey Johnson launched a curated collection of rhinestone clothing and accessories, with $1 per item purchased benefitting the Foundation through Betsey Johnson’s partnership with ShoppingGives.
An additional $50,000 was donated to the Foundation by the Steve Madden Foundation in association with Betsey Johnson.
Betsey Johnson will continue specially curated collections to benefit the Elton John AIDS Foundation $1 per item purchased through November 10, 2025.
M&G Investments
In July 2024, Anne Aslett, CEO of the Elton John AIDS Foundation joined the M&G Investments Pride Network for a conversation with CEO of M&G Life, Clive Bolton.
During the event, they discussed the Elton John AIDS Foundation’s history, growth, evolution, and progress in supporting communities affected by HIV and AIDS globally, and the organizations shared goals of supporting the LGBTQ+ community.
Moschino
Moschino honored the fashion house’s late founder, Franco Moschino, and his commitment to HIV and AIDS awareness with a partnership in celebration of the brand’s anniversary. Moschino donated $193 from the purchase of every 40th Anniversary T-Shirt from September 21 – December 31, 2023, with a minimum donation of $100,000.
The T-shirt debuted at Moschino’s runway show during Milan Fashion Week.
Saks
As part of the retailer's 2022 holiday campaign, Saks launched an integrated partnership supporting the Elton John AIDS Foundation's Rocket Fund. This included a $1 million donation to The Rocket Fund, a specially curated holiday collection, exclusive online events, and dedicated Elton John AIDS Foundation holiday window displays at the Saks Fifth Avenue flagship store.
We were thrilled to ring in the holiday season with Saks for their iconic holiday window unveiling and light show on November 22, 2022, featuring a spellbinding performance from our Founder, Elton John.
Bloomberg
In November 2024, Our CEO Anne Aslett sat down with Kelsey Butler, Equality Reporter at Bloomberg News, for a lunch-and-learn fireside chat on the power of innovation and creativity to end the HIV epidemic.
Anne shared how the Foundation is working with partners from the U.S. South to Sub-Saharan Africa to bridge critical gaps in care access with cutting-edge technology. She also discussed how our partnerships with governments around the world are tackling regional challenges, building sustainable healthcare systems, and delivering lasting impact.
