Colossal, the nation’s leading professional fundraiser, is proud to reveal the winner of its inaugural Style Icon competition, Jordi Luke. Created by Colossal in support of the Elton John AIDS Foundation, Style Icon is the first-of-its-kind competition that invited individuals across the United States and Canada (excluding Quebec) to express their signature aesthetic while raising funds through a vote-by-donation model.
Presented by Elton John, David Furnish, CEO of Rocket Entertainment and Chair of the Elton John AIDS Foundation, and multi-award-winning beauty entrepreneur and makeup artist Charlotte Tilbury, the Style Icon competition generated $1,871,661, with proceeds granted to support the Elton John AIDS Foundation. The Foundation’s mission is to overcome HIV and LGBTQ+ stigma, discrimination, and neglect that prevents us from ending AIDS for everyone, everywhere.
Our Style Icon competition called on fashion visionaries to make their mark while raising lifesaving funds for the Elton John AIDS Foundation. This campaign has been all about using your platform for good while showcasing two of my favorite things; show-stopping style and world-changing impact.
Elton John“This was more than a search for the next trendsetter—it has been an opportunity to prove that true style icons use their platform and influence to create meaningful change in the world,” said David Furnish.
Selected from thousands of standout entries, Jordi Luke earned the Style Icon title and will receive an award of $20,000, an editorial feature in Flaunt® Magazine, and an exclusive invitation to attend the Versace Show at Milan Fashion Week 2026.
“Darlings, there is so much JOY to be found in glamour! When changemakers, beauty lovers and fashion icons unite for a cause this powerful… we don’t just follow trends — we set them and spark transformation. I am so proud to champion this magical mission with the Elton John AIDS Foundation,” added Charlotte Tilbury.
As the creator of the Style Icon, Colossal aims to inspire people through purpose-driven competitions to advocate for themselves and make a meaningful impact for those in need. With the campaign officially closed, Colossal will share updates on grant allocation and next steps for Jordi Luke, including the forthcoming Flaunt® Magazine feature and Milan Fashion Week experience. Follow along on Instagram @officialstyleicon.
To learn more, visit styleicon.org.
