At the Elton John AIDS Foundation, we believe in embracing every platform—music, art, fashion—to celebrate authenticity and bring communities together. That’s why we’re proud to be the beneficiary of the Style Icon competition hosted by Elton John, David Furnish and Charlotte Tilbury, celebrating bold fashion and even bolder impact.

Trendsetters are invited to compete for the title of Style Icon – a first-of-its-kind fashion competition - at www.StyleIcon.org. This exclusive fundraising campaign administered by Colossal (open to residents of the U.S. and Canada, excluding Quebec) welcomes designers, fashion visionaries, and style enthusiasts of all kinds to step into the spotlight for a chance to win:

  • Tickets to Versace’s Show at Milan Fashion Week 2026
  • A feature in Flaunt Magazine
  • And a $20,000 cash prize

The competition’s donation-based voting benefits the lifesaving work of the Elton John AIDS Foundation turning personal expression into meaningful action.

The competition is presented by three iconic voices in fashion, culture, and advocacy: Elton John is a global music icon and one of the top-selling artists of all time, with over 300 million records sold worldwide. Known for his stand-out style, Elton John has utilized his platform to uplift rising stars in both music and fashion. In 1992, he founded the Elton John AIDS Foundation to end AIDS for everyone, everywhere.

David Furnish is an acclaimed producer and director, CEO of Rocket Entertainment, and Chair of the Elton John AIDS Foundation. Furnish has been featured as one of British GQ’s “Best Dressed Men in Britain” and once served as an ambassador for the British Fashion Council. Furnish's advocacy work is extensive, leading global campaigns in the fight against HIV/AIDS.

Charlotte Tilbury MBE is a multi-award-winning beauty entrepreneur and makeup artist who translated her artistry expertise into a global beauty empire, empowering everyone everywhere with the magic of confidence and joy.

Style Icon Registration Is Now Open

Here’s how it works:

  • Apply: Trendsetters submit a photo and short application to spotlight their personal style.
  • Share: Competitors share their profile and encourage friends, family, and fans to vote.
  • Compete: The public votes for their favorite style icon, supporting the Elton John AIDS Foundation.

Open to legal residents of the U.S. and Canada (excluding Quebec), 18+.

For more information and competition details, please visit: www.styleIcon.org.

Take a look at the competition FAQs to learn more.